Feeds:
Posts
Comments

Archive for the ‘Hair Care’ Category

On a recent morning with my workout group, one of the ladies asked for a recommendation of a laundry detergent that would effectively remove “sweaty odor” from her workout clothes.  Naturally, I chimed in with my recommendation, as did several others with their personal favorites.

Not surprisingly, someone emphatically declared her preference for fragrance-free laundry detergent.  This immediately prompted a debate of sorts regarding the majority’s preference and desire for fresh and clean-smelling clothes, vs. clothes which we know are clean (because they’ve been through the laundering process), but that do not have the “trademark clean smell” that only a scented fabric care product can deliver.

“Ms. Anti-Scent” posed this question to the rest of us:  “Why should my clothes have a scent, when my deodorant, shampoo and body lotion already do? ”

Well, when you put it that way…   Clearly, there will always be indisputable fans of fragrance – such as myself – as well as critics of its overuse.  However, my workout buddy does bring up a good point regarding her concern about wearing too many incompatible scents on her self, which may prove counterproductive; i.e. clashing instead of smashing!

However, with a little fragrance know-how, a quick-fix (of sorts) can be found to that situation.  You see, many personal care and fabric care scents are increasingly inspired by the fine fragrances sold at the department store counters — what in the fragrance industry is known as “trickle-down scents”.

So, if you’re partial to fruity scents, then select a shampoo (Herbal Essences) and/or laundry detergent (Gain) in that scent arena.  If you’re more of an oriental (warm vanilla spicy woody) fragrance lover, then reach for the bottle of Organix shampoo’s Shea Butter variant, and soften your clothes with Downy Simple Pleasures in Lavender Vanilla scent (my personal favorite!).  In this way, all this fragrance “layering” will be complementary, and will add to your signature style!

Read Full Post »

The hair care market has been energized by a flurry of new product launches.   Although product aesthetics continue to be important, hair protection seems to be the featured product attribute shared by the most recent hair care launches.aveeno-nourish2Aveeno Nourish+ hair care

Formulas that claimed hair strengthening, color protection and heat protection benefits represented nearly 64% of the 1,155 hair care products introduced in 2007 and early 2008.   In 2009, the “protection” trend doesn’t appear to be slowing down.   With greater numbers of consumers cutting back on expenses and opting to perform some salon treatments at home, hair protection becomes a real issue of importance.  

Aveda Sun Care

 Protection takes on many different forms.  It might refer to color protection, UV protection, to imparting added moisture or conditioning ingredients to the hair shaft, or it can also refer to environmental responsibility. 

Consumers are ever more vigilant about:  companies’ manufacturing practices and sustainability initiatives, biodegradability of product packaging materials, and product ingredients’ ultimate effect on the environment.   This has given rise to an increasing number of launches of sulfate-free shampoos and conditioners, which are perceived as healthier for the hair as well as the environment.

L'Oreal EverPure sulfate free hair care

Last – but not least – aesthetics, particularly consumers’ desire for their hair care products to deliver an overall “sensory experience”, continues to be a valuable enhancement to product performance attributes.  Texture, product-feel during application and visual impact are also important product features. 

The scent, meanwhile, must convey freshness, purity, naturalness and promote  a feeling of well-being, while also incorporating fragrance notes that communicate the protective, healing and nourishing product characteristics.

shampoo-bottles

 

Read Full Post »