On a recent shopping trip, I leisurely strolled along our local mega-mall, admiring the vibrant colors and patterns of the latest Spring / Summer collections on display. One the one hand were the eye-popping turquoises, tangerines and sunny yellows overflowing with floral patterns. In contrast to those were ethnic-inspired designs interpreted in warm terracottas, earthy olive greens, taupe and chocolate browns evocative of an exotic safari or lush tropical adventure!
The vast array of colors and themes immediately got my “creative marketing” juices flowing, and I found myself wondering… “if that combination of colors were a fragrance, what would it smell like?” Some of the fragrance concepts that came to mind…
A feminine silk organza dress with a delicate turquoise and olive floral print got me thinking about sea-inspired aquatic top notes enhanced with a white floral heart and a hint of botanical freshness. 
A scent inspired by a casual chino dress printed with bold chocolate-and-lime-colored Moroccan flowers would open up with an effervescent citrus burst, offset by a creamy floral heart containing delicate nuances of ethnic woods and spices, but kept fresh and casual by a leafy green clarity throughout.
All this creativity…inspired by color! But that is exactly the point. Scents are living, breathing art, and their source of inspiration should know no limits! We should look EVERYWHERE for inspiration, as it might be found in the most unlikely places. This time we found inspiration in color and fashion; next time…who knows?
(Photo credits: Talbots)
Fragrance Insights 