Aside from traditional fragrance uses we are all familiar with…cologne for the body and scented personal care & household items, fragrance is finding new avenues for use which will not only help give the category a much-needed boost during the current sales slowdown, but which will also help integrate scent even deeper into our lives.
Food companies have been experimenting with incorporating scent to packaging in order to further enhance the gustatory experience of the food product. Hospitals, and office buildings have also experimented with scents that promote relaxation, healing, focus or productivity.
But more recently, restaurants and hospitality chains have also begun integrating scent as a means of ommunicating their “signature” brand message. It is hoped that when a customer enters establishment “XYZ”, the distinctive scent of that locale will become a permanent part of their favorable recollection of their experience at “XYZ”.
Much has been written about the intimate relationship and synergy that exists between scent and memory, and it is only natural that this relationship be explored beyond our personal use of fragrance, and broadened to include other experiential aspects of our lives. Any thoughts?…
Fragrance Insights 