Feeds:
Posts
Comments

Posts Tagged ‘product value’

The Nose Knows: Finding “value” in fragrance

Posted in Fragrance Marketing, Fragrance Trends, Product Trends, Scented Products, tagged , , , on May 7, 2009| Leave a Comment »

More than ever before, people are focused on getting the most use out of their belongings.  Drivers are opting to repair vs. replace their cars, while fashionistas are now “shopping their closets”; reaching for pieces that they haven’t worn in a long time, or combining them in creative ways to produce a “new outfit” that didn’t cost a dime!   The key is to get extended use and/or incremental value out of what we already have.

So how can we apply this to fragrance?  One way is by putting the scents we already own to new uses.   I like to use  fresh, clean, fruity or citrusy scents as closet and drawer refreshers, while voluptuous florals make a nice fragrance statement when used to scent bedrooms and bathrooms.    Lightly spray on a light bulb, and the scent will be dispersed throughout the room as the bulb warms up.  

For a really special indulgence, I spray my bed linens with those fragrances that I find truly luxurious; those that I would normally reserve for a special night out.  I am particularly fond of sensual florals with woody and spicy back notes, and love their scent on my pillow…heavenly!

Get more value out of your fragrance purchase!

Get more value out of your fragrance purchase!

Being value-conscious doesn’t have to mean foregoing a new purchase, though.  You can get much value out of a new fragrance by selecting one that:  a) you absolutely love,  b) is season-appropriate,  c) is “easy” enough to be worn daily and  d) that also lends itself for some of the additional uses described above.  You’ll feel better about your purchase, as you’ll be getting a lot of value for your money! 

So, start viewing your fragrance collection in a whole new light, and see how many different ways you can make your own scent-sational – yet value-conscious – statement!

Read Full Post »

The Nose Knows: Value is “the new Luxury”

Posted in Fragrance Marketing, Fragrance Trends, Product Trends, Scented Products, tagged , , , on April 12, 2009| 6 Comments »

In today’s challenging economic climate, consumers have been forced to modify their purchasing habits in order to accommodate changes in their employment and economic status. 

Traditionally considered a recession-proof category, in the past fine fragrances would successfully ride out difficult economic conditions because consumers would buy into the “affordable luxury” that they promised.    The fragrance industry continues to take steps to keep consumers interested in new fragrance product launches by offering new scent themes that promise to deliver on the luxurious and pampering lifestyles consumers have come to expect, while still remaining relevant and true to the economic realities of today’s world, where a premium is placed on a product’s perceived “value”.

Until recently, fragrances interpreted “luxury” via the use of exquisite and rare ingredients, heady floral notes, exotic woods and spices that were combined in complex interpretations that reverberated with movement, texture and intoxicating scent!

Today, luxury is communicated using escapism themes inspired by global destinations and ingredients; a fragrant stay-cation, if you will.   Also via unique ingredients with a perceived benefit – usually health-related – and particularly those associated with superfoods.  Once-unknown fruits such as the acai berry, pomegranate, lychee and noni have now gone mainstream, as consumers increasingly pursue health and wellness to enrich and improve their lives; a well-lived healthy life is a luxury, after all! 

Yet another interpretation of luxury is achieved with fragrances that are increasingly natural and fresh with a focus on authenticity of character and “transparency of the ingredients’ provenance”.   Today’s consumers are savvy and sophisticated, and they understand the premium value of a fragrance that – unlike scents from the past with multi-layered structures that made big, bold statements- prefers to be luxuriously understated in its use of high quality fragrance notes that smell authentic…as nature intended, and its use of unique ingredients that don’t upset nature’s perfect balance. 

Undoubtedly, consumers perceive real value in fragrances that can fulfill their continued desire for aesthetic beauty and fantasy, but in the tempered manner that is more in sync with our times.

Read Full Post »